a franz production. shooting martina jaider. editing moar.m.media. music mr. coon.


JOSEF is a new travel experience to discover South Tyrol through the eyes
of its insiders, a network and community of creative, visionary people who
recommend their favourite spots, products and local businesses. 

JOSEF is not only a printed travel guide.
It is a cool book made by local designers, photographers and editors.
Josef is published once a year. The first issue is about Bolzano Bozen.

For you, to enjoy your journey in the city like an insider. 

The graphic concept of Josef was designed by Studio Mut
The palette of bright and bold colors with captivating illustrations
of iconic aspects of the area reinterpreted in a contemporary and ironic way, 
makes Josef a book beautiful to collect.



We love apples. 
We believe in cows. 
JOSEF wants to show you more.