JOSEF is the new travel experience to discover
a more than apples and cows South Tyrol through the eyes of its insiders
creative, innovative and visionary people who recommend
their favourite spots and products and share their secret tips. 

JOSEF is not only a printed travel guide.
Local ad international illustrators, designers, photographers and editors
have made it a cool book to collect.

The first edition is focused on the city of Bolzano Bozen.
The second one is about Meran|o and its surroundings.
And the last one, fresh from the print, about Trento.

For you, to enjoy your journey in Trentino South Tyrol like an insider.

Scroll down to know it a little more. 



Studio Mut
designed the graphic concept
of both the editions and
also illustrated the first one
about Bolzano.
Its modern and fresh look
makes JOSEF a stylish friend
to bring with you
in your adventures.


Written in
German, Italian and English,
JOSEF gives you tips and
tells you stories
from its insiders and friends.
Its A5 format and amazing
softcover make it
a comfy and light guide
to read and carry around.




Susann Stefanizen
some South-Tyrolean icons
in eye-catching illustrations and
a palette of bright and bold colors.
Discover her fun and ironic
drawings on the
meranese edition.



To enrich its content and give
different point of views
of the area, Josef features
special guest contributors
such as Monocle's Tyler Brûlé, 
Martino Gamper
, 39NULL,
Italian Stories
, Turris Babel, 
Campomarzio, Trento To Do and Wunderkammer.




2017 JOSEF Trento_mockup interno A copy.jpg
2017 JOSEF Trento_mockup interno C copy.jpg



Since part of our mission is
to deliver good looking
travel books,
on this last issue,
we invited Collettivo Mare,
a duo of illustrators
from Barcelona and Italy,
to give it the final touch
that we wanted!

2017 JOSEF Trento_mockup interno B copy.jpg
2017 JOSEF Trento_mockup interno E copy.jpg



The printing house dialog
enjoyed to test the new and
innovative H-UV technology
that has given this edition
more lightness, precision and magic.
And so, JOSEF has a new friend.
The environment.
Together with the ink, the paper and
the printing process,
they are a very cool green gang.




Josef_Green in the City_AF.jpg

We love apples. 
We believe in cows. 
JOSEF wants to show you more.


a franz production. shooting martina jaider. editing music mr. coon.